Google

Is Google Analytics Installed?

Is Google Analytics installed multiple times on your Shopify store?

Is Search Console setup?

Are there any Search Console errors?

Have you performed a Google cache analysis?

Is there a sitemap.xml file?

Is there a discrepency between indexed pages in Google and Sitemap?

Are any invalid pages in the sitemap?

Are there any negative search results for the brand?

Are there any negative Google Autosuggest results?

Is there a Google News sitemap.xml file?

Are there any manual actions?

Are there any page indexing issues?

Are there any expired removal requests?

Are there any Core Web Vital warnings?

Benchmarks

What is the total number of pages indexed in Google?

What is the total number of backlinks?